Brewhouse Blog

Cha-ching! Some businesses say Final Four tops Super Bowl

By: Jeff Swiatek 

With inventory in his Final Four souvenir tent on Pan Am Plaza down to a few dozen T-shirts and some bright blue Kentucky Wildcats knit caps, Don Menser pronounced his latest Final Four a profit-raking success.

"It was good. It was a very good event. We have no complaints," said Menser, a purveyor of branded merchandise to 27 Final Fours. "Hats, basketballs, the little plush monkeys, all the tattoos that go on your face, they're all gone," he said Tuesday, standing outside the white tent with two big "50 percent off" signs propped by the entrance.

Menser's thumbs-up for Final Four weekend seemed a shared gesture across Downtown and much of Indianapolis' suburban business landscape. A favorable mix of teams, weather and — dare we bring it up? — a just-in-time change that quieted the controversy over the state's "religious freedom" law, teamed up to make the 2015 Final Four one of the most lucrative and publicity-enhancing sporting events ever for the city.

"We were relieved and very proud ... especially coming off the heels of the RFRA issue," said Chris Gahl, a spokesman for Visit Indy, the city's tourist promotion and convention arm.

Indianapolis stood to gain a $70 million economic impact from hosting the NCAA's men's basketball Final Four, Gahl said. The college fans who poured into the city bedecked in their team's swag spent so freely that some restaurants were busier than during the peak periods of the NFL Super Bowl that Indianapolis hosted in 2012.

The High Velocity sports bar in the JW Marriott hotel sold 13 percent more food and drink on Saturday than its busiest Super Bowl day, said hotel General Manager Phil Ray. "It was just a great weekend," he said.

Of course, the mild weekend weather provided a big assist, allowing the visiting hordes to swarm Downtown streets and spend more freely.

"We were 30 percent above projections for the weekend. It would have been more if Kentucky won," said Jim Siegel, chief beer taster at Tow Yard Brewing.

Fans from the Final Four teams Kentucky, Wisconsin, Michigan State and Duke were able to easily reach Indianapolis within a day's drive, and they turned out in big numbers, said Patrick T. Tamm, president and CEO of Indiana Restaurant & Lodging Association.

"Those fan bases know our city and like our city, and the word is getting around," Tamm said. "We couldn't have asked for a better turnout."

This year's Final Four fans also seem to hanker for Michelob Light beer. On Saturday, "the whole city ran out of it," said Ray. Distributors quickly restocked on Sunday.

Monarch Beverage said opening the city to a national party produced a 400 percent increase in sales to its Downtown customers. The distributor shipped 23,000 cases of beer and wine over the weekend, said Scott Shipley, senior vice president of sales.

"Almost all of the accounts we talked to said that their numbers were better than the Super Bowl," he noted.

At the Marriott Indianapolis Downtown, which hosted the Kentucky team, "gosh, we thought it was a great weekend," said Paul Kiley, director of sales and marketing. "The city was, like, on fire Saturday." The Marriott's two in-house restaurants topped their Super Bowl sales numbers, he said.

Gahl figures more people showed up than the last time the city hosted a men's Final Four, in 2010. Then, the city didn't have the 1,005-room JW Marriott and its three adjacent hotels, the NCAA's Fan Fest was smaller and musical events were fewer.11092112_10152691390796817_6284197721865162307_o

Talk of boycotts of the state by gay rights groups, businesses and others upset with the Religious Freedom Restoration Act had restaurateur Scott Wise worried as Final Four weekend approached. He'd spent six months preparing to host crowds at his Downtown Scotty's Brewhouse.

"We were very concerned going into the weekend with everything happening with RFRA," Wise said.

Those fears became a distant memory as his restaurant racked up $7,000 in sales per hour over the weekend — more than double normal.

Wise's only real Final Four worry: several upset Kentucky fans who had to be escorted from the restaurant late Saturday night after Kentucky's loss to Wisconsin.

"It was the end of their perfect season," Wise said. "I'd probably be upset, too."

Only 12 Final Four-related arrests were made over the weekend, most for public intoxication, according to Department of Public Safety records.

And Downtown businesses were not the only ones to benefit. In Hamilton County, most of its 3,000 hotel rooms were booked over the weekend, which coincided with Easter, normally a slow period for hotels.

"It was a fantastic four-day period, second only to the Super Bowl," said Gary Miller, senior vice president at IHG, which owns the Staybridge Suites at 96th Street and I-69.

Kevin "Woody" Rider said the two restaurants he owns in Carmel — Woody's Library restaurant and Divvy — were packed much of the weekend. "Carmel's spring break really slows us down. It's a mass exodus. It was nice to have the influx from the Final Four," he said.

The Indianapolis-based NCAA, which had raised concerns about holding events in Indianapolis if RFRA wasn't revised to give protections to gays and others, pronounced itself happy with the Final Four.

"The 2015 Final Four is the latest example of the city of Indianapolis staging a major sporting event in a first-class manner, and that's evidenced by the dozens of members of the media who went out of their way to remark about the wonderful experience they had over the last several days," said Dave Worlock, NCAA director of championships and alliances.

And one measure of more success to come: 20 influential business meeting and convention organizers who were checking out Indianapolis came away impressed, according to Gahl.

"We addressed the RFRA issue head-on at the beginning of the weekend," Gahl said. "The one-on-one dialogue helped answer questions and reassure these decision-makers Indianapolis is a welcoming place." By Monday night, as Duke celebrated its championship win in a cloud of confetti in Lucas Oil Stadium, "We were relieved that all 20 of them still have a strong interest in coming to Indianapolis in the future," Gahl said.

Scotty’s to Open Brew Club in Franklin

Source: Hillview Country Club

FRANKLIN, Ind. - A Scotty’s is coming to Franklin’s east side.

Restaurant entrepreneur Scott Wise has agreed to a unique arrangement to operate Scotty’s Brew Club at Hillview Country Club, 1800 East King. The restaurant will be open to the public.

“This is big news for our club and for Franklin,” said Hillview Country Club partner Pete Grimmer. “We hope this also becomes a catalyst for economic development on the city’s east side.”

Wise, who operates 11 Scotty’s eateries, said he is excited about having one of his restaurants in a country club setting. “It breaks the mold of what traditional restaurants are supposed to do and where to locate. It is thinking outside the box and taking a risk.”

Grimmer agreed: “We were looking for an agreement where we would own and operate the country club facilities and golf course and someone else would manage the restaurant.”

Grimmer, Jim Admire and Max Woodbury purchased Hillview Country Club in 2012. The clubhouse, restaurant area, banquet facility and swimming pool have been undergoing extensive renovations. Lou’s Den, a lunch pub, is already open to the public.


Hillview, founded in 1926, plans to expand its membership and host more special events. It will be launching a new website this spring.

Scotty’s Brew Club is expected to open in mid-June and will have a menu that includes some items featured at the popular Scotty’s Brewhouse restaurant in downtown Indianapolis. Scotty’s Brew Club also will have upscale wines and growlers.

Hillview members will have special perks at the Scotty’s Brew Club.
“We are excited to have the general public coming out, visiting our club and enjoying our restaurant,” Grimmer said.

Scott Wise to open Scotty’s Brew Club in Franklin

By Jolene Ketzenberger 

Scott Wise, who recently announced that he’ll open his 11th  Scotty’s Brewhouse location in Noblesville this summer, is continuing his efforts to grow his restaurant group – but with a different concept. Wise has signed a deal to open Scotty’s Brew Club at Hillview Country Club in Franklin.

Restaurateur Scott Wise will operate Scotty's Brew Club at Hillview Country Club in Franklin, Ind.

Restaurateur Scott Wise will operate Scotty’s Brew Club at Hillview Country Club in Franklin, Ind.

The restaurant, which will be open to the public, is expected to open in mid-June, Wise said. The new restaurant will offer some items from the Scotty’s Brewhouse menu in addition to steak, fresh seafood and Sunday brunch. Scotty’s Brew Club will also feature an upscale wine list and wine lockers, carry-out growlers and wine on tap.

Wise said he appreciates the opportunity to experiment with a new concept and menu.

“I like it because it breaks the mold of what traditional restaurants are supposed to do and where to locate,” he said. “It is thinking outside the box and taking a risk. That’s part of the entrepreneurial spirit.”

Renovations to the building have begun, and Wise said the restaurant will begin hiring hourly staff in May.

“I’m excited,” he said. “It’s exciting to spread your wings and paint a new canvas every now and then.” 

Scotty’s Brewhouse uses social media to find investors

By Kylie Conway

INDIANAPOLIS (WISH) — With 20 years under its belt, Scotty’s Brewhouse is looking for investors in a way no other Indiana business has before.


It’s using a locally-based crowdfunding site that gives you opportunity to make some money.

In the past it’s been forbidden to “crowd search” for investors on social media. Back in July 2014 that changed in Indiana. Gov. Mike Pence signed a new bill that allows businesses and investors to connect over the internet. Now, Scott Wise is the president of the first company in Indiana to successfully secure a loan by using social media under these new terms.

Opening his first Muncie location in 1996, Wise now controls 12 Scotty’s Brewhouses across the state. He wants to add at least five more next year and another five in 2017. In order to grow so quickly, Wise says Scotty’s needs to use all of its cash flow. However, he says his 96th Street location is in need of a face-lift.

“Localstake really came, to me, at a point where it made perfect sense,” said Wise.

Since Scotty’s is too big for a small business loan and not big enough for private equity, Wise signed up to seek investors in a way Indiana has never seen before.  He registered at

“Now I can go out to my users on all of our social networks and I can say, ‘Hey, if you’re interested in investing in Scotty’s, here’s how you do it,’” said Wise.

Before, that was a big no-no. But, this new bill allows Indiana businesses to collect up to $2 million from Indiana residents who can invest up to $5,000 each.

Based in downtown Indianapolis, Localstake gives Wise a platform to tweet and post the investment opportunity. It helps him drive potential investors to the Localstake website to learn more. There, visitors can find balance sheets, income statements and what Wise plans to do with the money.

“It’s me. This is my blood. This is what I love to do. And it’s not just about making a dollar — it’s about being a family,” said Wise.

The deal is investors get 8 percent interest with a 1 1/2 times return on investment paid in full within five years. Also, there is bargaining power in loan terms. For instance, in this investor deal there are also perks that come along. Depending on how much is invested, investors are eligible for certain rewards and perks at Scotty’s like discounts, brews on the house and free dinners.

But, remember, it’s an investment and you can lose it all. As even Wise admits, it’s important to research companies, their terms and what they’re planning to do with the money.

“Whether it’s through Localstake, Kickstarter or these other companies, I think you’re going to see a big eye-opening experience for everybody — that you’re going to start to see businesses use this as a funding source,” said Wise.

In the past 60 days, some 75 people have invested over $261,350. Wise expects up to another $150,000 to come in by the end of February. It’s money that he can repay with interest over the next five years. As Wise says, it allows him to grow his company faster, update venues and — if all goes as planned — put more money back in investors’ pockets.

Wise also said this helps him create loyalty because those who invest will be dedicated to his success. The minimum investment is $500.

Scotty’s is breaking the mold with this move. Wise says he’s figuring this out as they go and working closely with a lawyer to make sure it’s done the right way.

To learn more about Localstake or this investment click here.

Scotty's Brewhouse Asking Guests To Squeeze Their Balls

Squeeze our balls for a chance to win free catering. That's the challenge Scotty's Brewhouse is issuing to their guests. Starting Thursday, through the Superbowl on Sunday evening guests will be able to feel two different footballs and pick which one is inflated to the proper NFL Specifications. 

"We wanted to have some fun with the whole deflate-gate debacle and see if guests can evaluate footballs better than Tom Brady," joked Scott Wise, Founder and CEO of a Pots & Pans Production. "It will be interesting to see how many can pick the correct one."

The contest which will be held at Scotty's Indianapolis locations, including 96th Street, Downtown, Brownsburg, Carmel, Southport and Thr3e Wise Men,  is very simple and free to enter. Guests will be presented with two different footballs to squeeze. One will be inflated with at least 12.5 psi, the minimum NFL standard and the other will be inflated to 10.5 psi, similar to the balls used by the Patriots in the AFC Championship game. Guests will then be asked to choose which one is the deflated ball. Anyone who guesses correctly will be entered in a drawing for a $100 Free catering order. One winner will be selected the following Monday, February 2nd.

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"Our managers will be visiting all the tables over the next few days with the footballs to allow guests who want to play along a chance to enter the contest," continued Wise. "We already expect a busy weekend, but this should add some unique fun to the dining experience."

In addition to this contest, Scotty's is offering several other promotions for the game. Guests can get $3.99 Mo'fo' Mary's, Screwdrivers and Margaritas, $5 25oz Domestic Mugs and $6 25oz Thr3e Wise Men Mugs.  Scotty's Thr3e Wise Men location will be offering $20 101oz table top taps, $10 carryout growler fills and $6 bullet fills available all day as well as two medium, one topping pizzas for $20 for carryout or delivery.

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Guests who prefer to watch the game at home can take advantage of Scotty's catering and delivery options. Catering orders can be placed by calling 1.866.598.BEER or by emailing For information and to place delivery orders you can visit  

Scotty's Brewhouse Southport Celebrating Grand Reopening

Scotty's Brewhouse reopened on the Southside of Indianapolis on December 19th and this week they are offering specials to their guests to celebrate the reopening at 4530 Southport Crossing Drive.

"We never wanted to leave the south side of Indy back in 2013," said Scott Wise, Founder and CEO of a Pots and Pans Production. "Business was great and this was one of our top performing stores, however, we were operating that location under a management contract with another investor group that didn't work out."

The restaurant features the traditional Scotty’s Brewhouse food menu, full service bar with 20 draft beers and will join the other Brewhouse locations in carrying beer from Thr3e Wise Men Brewing Company. Guests are able to purchase carryout growlers of all the Thr3e Wise Men brews Monday - Saturday.  The restaurant will also offer Kids Eat Free on Sundays and Tuesdays and many other drink and food specials throughout the week.


"Now that we are up and running again we wanted to say thank you to our guests who are coming back to see us or just coming in for the first time to this location," said Eric Schamp, Chief Operations Officer.

From now until January 25th guests can get the following specials:

·       $6 Growler Fills

·       $5 Domestic 32 oz. Keep the Cup

·       $6 Thr3e Wise Men 32 oz. Keep the Cup

·       $5.99 Apps all day (Through Thursday)

·       Buy One Get One 50% off Burgers and Wraps (11am - 3pm Through Friday)

With over 1,200 employees, a Pots and Pans Production operates ten Scotty's Brewhouse locations, Thr3e Wise Men Brewing Company and C3 Bar. 

Scotty’s continues as stable player in Village

By Keith Roysdon

How many businesses have come and gone in the Village in the past 20 years?

From ice cream seller Ben and Jerry’s to java shop MT Cup to La Bamba Mexican restaurant to recent (apparent) departures like the Locker Room and Dill Street Bar and Grill, a list of eateries and bars that have disappeared would be as long as University Avenue.

With the opening this fall of the Village Promenade apartments-and-commercial-space complex, the Village and new businesses there like Brothers, the area is in flux again.

One constant for nearly two decades, however, is Scotty’s Brewhouse.

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Founded in 1996 by Muncie entrepreneur Scott Wise, the restaurant has become a favorite among students and their families as well as with locals. Wise has spread his business to other cities and brands but is coming back to Muncie — downtown in this case — with another concept, his Thr3e Wise Men brewpub and restaurant.

Despite almost constant change in the restaurant industry, Scotty’s has been the solid anchor in the often turbulent Village area for nearly two decades.

“I’m the grandpa of the group,” Wise joked last week in an interview with The Star Press.

Wise talked about recent changes in the Village, including Village Promenade, and the role the original Scotty’s Brewhouse plays in the Muncie community.

History with the Village

The closings of Dill Street and the Locker Room are “apparent” in that the owners of the bars did not return calls from The Star Press asking the status of their businesses. Employees at the Locker Room said the bar was going to close on New Year’s Eve, while Dill Street was locked and dark in recent weeks.

“I didn’t know any of this until I read (the) stories,” Wise said last week.

“If I was making a guess (about the closings), I would say that in my 19 years in the Village, it’s the ebb and flow of what happens to small businesses. We’ve seen the coming and going of BW3 and La Bamba and Kazoo’s. They might have just decided they didn’t want to run bars anymore.

“I don’t think it’s from lack of business, but that’s not for me to say,” Wise added.

Wise said he feels an emotional history with the Village because he would ride his bike there as a kid. His parents still own property there.

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The business cycle

Wise has expanded and reshaped the concepts that make up his business, A Pots and Pans Production, and now has 10 Scotty’s, the Thr3e Wise Men in Indianapolis — the Muncie one will open in the downtown Courtyard by Marriott in late 2015 — and C3, a Bloomington cocktail lounge.

Being located away from a campus setting in Bloomington has been a good thing, Wise said, but he’s enjoyed opening in university towns even though he doesn’t consider Scotty’s a college bar.

“I’m not a bar,” Wise said. “I’m a restaurant that serves good beer. If you try to compare that to other places, there are bars that serve drinks and food is an afterthought. That’s not me. I’ve never wanted to compete in those hours from 11 p.m. to 2 a.m.”

Wise said his Scotty’s locations in Muncie and Lafayette, for example, do as well, or better, when students are out of town and locals decide to stop in and have a meal and a drink.

Wise said “everything’s good” when asked about business at Scotty’s in Muncie.

“When Brothers first opened ... you always feel a dip when any new place comes in,” Wise said in reference to comments from fans of Dill Street and the Locker Room that Brothers had put them out of business. “Then things level out and people figure out where they want to go.

“For me, it’s a sad thing to see. You don’t ever want to see a business close, especially a small business. Dill Street was around when I was in school. But it’s part of the business cycle.”

Scotty’s Brewhouse gives out 300 Thanksgiving dinners

By Jim Shella

INDIANAPOLIS (WISH) — Thanksgiving dinner at Scotty’s Brewhouse is a relatively new tradition. This is just the fifth year that the downtown restaurant has served a free holiday meal.

Kay Johnson was among the 300 people in line for a buffet that included both turkey and ham. For Johnson, every day has been a tough one since her husband died last month, but Thanksgiving is tougher.

When asked what she would be doing if she weren’t at Scotty’s she said, “Sitting at home, just sitting there by myself because it was just me and him.”

She came with a group of 50 or so who live in the Brookside neighborhood. Pastor David Cederquist put the group together but says it would have happened without him.

“We would have found a way to be together,” he said, “but because of Scotty we were able to be together in his restaurant, eating his food, and it’s a wonderful opportunity.”

Among the volunteers dishing out the food was restaurant owner Scott Wise.

“A day like today when we can help lots of people,” he said, “it’s something we should do.”

Wise raised money from customers and received donations from suppliers to help make the dinner possible. His employees and others volunteered to do the work.

Children were given toys and homeless people received a card with $10 in it. And 100 meals were delivered to the Ronald McDonald House.

For homeless veteran John Lamb, who says he’s living in a tent on the river, it was Scotty’s or cold cuts.

When asked if this holiday matters to him, Lamb said, “Yeah, of course it does. I’m thankful for even being here right now.”

And so is Wise, who survived a brain tumor a while back. He says the gratitude from Lamb, Johnson and the others is his reward.

“You leave here,” he said, “and you want to do it every day.”

But he’ll go back to selling burgers so he can keep doing it one day a year.

The Return: Scotty's Brewhouse Set to Reopen On Indy's South Side

The South side of Indianapolis will soon see the return of Scotty's Brewhouse. After opening their 9th location in Fort Wayne last month, the company now plans to reopen their concept on the South Side of Indianapolis on December 19th, in the exact same location as the one they left in March, 2013 at 4530 Southport Crossing Dr.


"We never wanted to leave the South side back in 2013," said Scott Wise, President and CEO of a Pots and Pans Production. "Business was great and this was one of our top performing stores, however, we were operating that location under a management contract with another investor group that didn't work out."

The restaurant, located at 4530 Southport Crossing drive, will feature the traditional Brewhouse food menu, more than 20 draft beers and will join the other Brewhouse locations in carrying beer from Thr3e Wise Men Brewing Company. Guests will be able to purchase carryout growlers of all the Thr3e Wise Men brews Monday - Saturday.

"Since we were in this building before, it allows us to speed up the process of opening quite a bit," said Eric Schamp, Chief Operations Officer. "Normally, the construction process is 4-6 months, but, in this case, it already was built to have the look and feel of a Brewhouse."


While the location and building may be all set, the next step will be finding employees to run a successful restaurant. To help speed up this process, Scotty's is holding open auditions for all positions next Monday and Tuesday from 11am - 7pm at the Courtyard by Marriot on Southport Crossing.

"We will be looking for great people to fill all types of positions," said Tracy Morgan, Director of Human Resources. "From cooks, to servers to management positions, we will have opportunities for everyone."

If you are interested in applying for one of these positions or at any Scotty's location, you can start the process by filling out an online application at

"We encourage everyone to get the process started by completing the online application," continued Morgan. "The open interviews will, then, afford the opportunity to meet face to face and move the hiring process along."

With over 1,000 employees, a Pots and Pans Production offers great benefits including health insurance, health club membership reimbursement, companywide special events, and many other programs and incentives.

Scotty’s will have a trailer in the parking lot beginning on Black Friday to begin selling Gift Cards for this location (or they can be used at any Scotty’s location throughout the state).

To get more information about employment and to start the application process, visit



Scotty's Gives Back During Holiday Season

Believe it or not the Holiday Season is upon us and that means the Scotty’s team is hard a work on two big giving initiatives. The first event will be their 5th annual “Feast for the Less Fortunate” on Thanksgiving Day at their Downtown Indianapolis location. This will be followed up with a trip to Peyton Manning Children's Hospital in December to deliver toys to the patients that have been donated by customers at all of the Scotty’s locations across the state.

“Five years ago we started our Thanksgiving dinner event and every year it has continued to grow and become better,” said Scott Wise, President and CEO of a Pots and Pans Production. “This year we are working with even more shelters and organizations to provide a great meal to over 250 people.”


“I am very blessed to be in the position I am in and believe it is my responsibility to motivate others to do good in our society and give back to all our communities that so proudly support us.  I believe it is a social responsibility of success that you share this by reaching back and grabbing the hands of those that are less fortunate, clasp hands tightly and give someone a lift up,” continued Wise.

Not only does Scotty’s provide a traditional Thanksgiving Dinner to those attending, they also give toys to the children and gift cards to each of the adults. During the month of November guests are able to purchase paper turkeys at any of the Scotty’s locations. Guests can choose between a $1 or $5 turkey, place their name on it and then it hang it on the walls of the restaurants. The money from these sales will be used to buy toys for the children attending the event as well as gift cards to Marsh for the adults.

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“Last year we sold around $2,500 worth of turkeys and we hope to raise even more this year,” said Angie Henderson, who is in charge of organizing this year’s event. “We always have more than enough volunteers, but when guest buys a turkey it allows us to give back more to the people we are trying to help with this event."

All the food preparation, set up and service are provided by employees and guests who give the gift of their time to help make a difference. From wrapping gifts, to preparing the turkey and boxing up leftovers, it all happens from people who chose to donate their time.

Once Thanksgiving has passed, Scotty’s will begin preparing to deliver toys to the children at Peyton Manning Children's Hospital in December. Until December 14th, guests can come into any Scotty’s location, donate a toy and receive a free appetizer.  On December 15th, all toys will be transported to the Scotty’s corporate office to be delivered to the hospital by members of the Scotty’s team, led again by Scott in his charge to make people smile, even while in a little pain.

"I love going from room to room and personally delivering the toys to these brave children, who are going through such a difficult time," said Wise. "Most of us are so fortunate to have healthy children, that it's easy to forget the kids out there who struggle with their health every day."

If you would like to make a donation, some of the favorite toys for children are Legos, craft kits and anything Fisher Price. You can also visit Peyton Manning Children's Hospital website for information as to other ways to give back financially, donate items to the hospital, and volunteer your time.

If you would like to buy a turkey to help with our Thanksgiving event or donate a toy for the children, please visit any Scotty's Brewhouse or Thr3e Wise Men Brewing Company. The final day for Turkey donations is November 26th and the final day for toy donations is December 14th

Scotty's offers a different volunteer opportunity every month for employees. Part of the companies vision card is for employees to do something good in their communities every 90 days.


"I want our employees to have the opportunity to give back to the local community," concluded Wise. "That is why we organize the volunteer events each month in the different cities we are located in."

 If you would like to be a part of these opportunties you can email Angie at